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Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup



Balkenhol, J., Tiberius, V., Cesinger, B. Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup. ZfKE – Zeitschrift für KMU und Entrepreneurship, 68(3–4), 127-148.
Balkenhol, Jasper; Tiberius, Victor and Cesinger, Beate "Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup" ZfKE – Zeitschrift für KMU und Entrepreneurship 68.3–4, 2020, 127-148.
Balkenhol, Jasper/Tiberius, Victor/Cesinger, Beate (2020): Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 68, iss. 3–4, 127-148, [online]


Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup

Balkenhol, Jasper | Tiberius, Victor | Cesinger, Beate

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 68 (2020), Iss. 3–4 : pp. 127–148

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Author Details

Jasper Balkenhol, EBZ Marketplaces GmbH, Schumannstraße 17, 10117 Berlin

Prof. Dr. Dr. Victor Tiberius, Universität Potsdam, Fakultät für Wirtschafts- und Sozialwissenschaften, August-Bebel-Straße 89, 14482 Potsdam

Prof. Dr. Beate Cesinger, New Design University New Design University – Privatuniversität St. Pölten, Mariazeller Straße 97a, 3100 St. Pölten, Österreich


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Mission statements have become a popular strategic tool, which increases employee motivation. In SMEs and start-ups, the necessity of mission statements is being questioned as their content can also be communicated by personal leadership. However, especially the participatory development of a mission statement can increase its acceptance and work motivation. Therefore, we pursue an explorative action research approach and developed a mission statement in a workshop with employees of a Berlin-based e-commerce startup. One week before and after the workshop, the employees’ motivation was assessed concerning engagement, satisfaction, commitment and intention to quit. Our results suggest that the participatory development of a mission statement leads to a signifi­cant positive effect on work motivation, especially for employees with a low level of motivation.

Table of Contents

Section Title Page Action Price
Jasper Balkenhol / Victor Tiberius / Beate Cesinger: Partizipative Leitbilderstellung und Mitarbeitermotivation: Eine Action-Research-Studie in einem deutschen Startup 1
Zusammenfassung 1
Abstract 2
I. Einleitung 2
II. Theoretische Fundierung und Ableitung der Forschungsfrage 4
1. Leitbilder: Definition, Bestandteile und Vorteile 4
2. Arbeitsmotivation: Theorie und Abgrenzung 5
3. Leitbilder und Arbeitsmotivation in Startups 7
III. Methodik 9
1. Aktionsforschung: Workshop zur Entwicklung eines Leitbilds 1
2. Befragungen der Mitarbeiter 1
IV. Ergebnisse und Diskussion 1
1. Gesamtbetrachtung 1
2. Veränderung der Motivationskomponenten 1
3. Veränderung der Motivation der einzelnen Mitarbeiter 1
V. Fazit 1
Literatur 1