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Eggers, F., Kraus, S., Filser, M. Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen. ZfKE – Zeitschrift für KMU und Entrepreneurship, 57(3–4), 187-217. https://doi.org/10.3790/zfke.57.3-4.187
Eggers, Fabian; Kraus, Sascha and Filser, Matthias "Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen" ZfKE – Zeitschrift für KMU und Entrepreneurship 57.3–4, 2009, 187-217. https://doi.org/10.3790/zfke.57.3-4.187
Eggers, Fabian/Kraus, Sascha/Filser, Matthias (2009): Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 57, iss. 3–4, 187-217, [online] https://doi.org/10.3790/zfke.57.3-4.187
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Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

Eggers, Fabian | Kraus, Sascha | Filser, Matthias

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 57 (2009), Iss. 3–4 : pp. 187–217

7 Citations (CrossRef)

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Duncker & Humblot
DOI
https://doi.org/10.3790/zfke.57.3-4.187
Language
German
Pages
31

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Author Details

Fabian Eggers, San José State University, Department for Marketing and Decision Sciences, One Washington Square, USA-San José CA 95192–0069.

Sascha Kraus, Hochschule Liechtenstein, Lehrstuhl für Entrepreneurship, Schaanerstrasse 99, FL-9490 Vaduz.

Matthias Filser, Hagen Management GmbH, Rheinstraße 26–27, AT-6890 Lustenau.

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Abstract

This paper employs procedures of bibliometric (co-)citation procedure and of a literature analysis that is based on it; these procedures throw some light on the scientific landscape of research in entrepreneurial marketing as reflected in the literature as it stands today. The paper aims to structure the current research landscape of this discipline and thus to lay open possible fields of future research. It reveals that the vast majority of the work identified is situated at the interface between marketing and entrepreneurship, whereas issues of start-up research – particularly with regard to new, growth-oriented enterprises – are still hardly ever dealt with. The literature analysis also demonstrates that these papers are predominantly published in entrepreneurship journals and so far have only rarely appeared in innovation and pure marketing journals.

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