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Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen

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  2. Economics, Finance, Business & Management
  3. ZfKE – Zeitschrift für KMU und Entrepreneurship
  4. Vol. 69, Issue 2
  5. pp. 97–120

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Barwinski, R., Bouncken, R., Henkelmann, L. Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen. ZfKE – Zeitschrift für KMU und Entrepreneurship, 69(2), 97-120. https://doi.org/10.3790/zfke.69.2.97
Barwinski, Roman Wolfgang; Bouncken, Ricarda B. and Henkelmann, Lukas "Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen" ZfKE – Zeitschrift für KMU und Entrepreneurship 69.2, 2021, 97-120. https://doi.org/10.3790/zfke.69.2.97
Barwinski, Roman Wolfgang/Bouncken, Ricarda B./Henkelmann, Lukas (2021): Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 69, iss. 2, 97-120, [online] https://doi.org/10.3790/zfke.69.2.97
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Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen

Barwinski, Roman Wolfgang | Bouncken, Ricarda B. | Henkelmann, Lukas

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 69 (2021), Iss. 2 : pp. 97–120

1 Citations (CrossRef)

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Article Details

Publisher Name
Duncker & Humblot
DOI
https://doi.org/10.3790/zfke.69.2.97
Language
German
Pages
24

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Author Details

Roman Wolfgang Barwinski, M.Sc., Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation, Prieserstraße 2, 95444 Bayreuth, Deutschland.

Univ.-Prof. Dr. Ricarda B. Bouncken, Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation, Prieserstraße 2, 95444 Bayreuth, Deutschland.

Lukas Henkelmann, M.Sc., Helmstraße 34, 90419 Nürnberg.

Cited By

  1. Exploring digital transformation capability via a blended perspective of dynamic capabilities and digital maturity: a pattern matching approach

    Leso, Bernardo Henrique

    Cortimiglia, Marcelo Nogueira

    Ghezzi, Antonio

    Minatogawa, Vinicius

    Review of Managerial Science, Vol. 18 (2024), Iss. 4 P.1149

    https://doi.org/10.1007/s11846-023-00692-3 [Citations: 12]

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  109. Li, L., Su, F., Zhang, W. und Mao, J. Y. (2018): Digital transformation by sme entrepreneurs: A capability perspective. in: Information Systems Journal 28(6): 1129–1157.  Google Scholar
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  113. Müller, J. M., Buliga, O. und Voigt, K.-I. (2018): Fortune favors the prepared: How smes approach business model innovations in industry 4.0. in: Technological Forecasting and Social Change 132: 2–17.  Google Scholar
  114. Nambisan, S. (2017): Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. in: Entrepreneurship Theory and Practice 41(6): 1029–1055.  Google Scholar
  115. Pfannstiel, M. A. und Da-Cruz, P., & Rasche, C. (2018): Unternehmensgründung – Geschäftsideen – Wertschöpfung. Wiesbaden, Germany, Springer Gabler.  Google Scholar
  116. Pyo, S. und Bouncken, R. B. (2003): Knowledge management in hospitality and tourism, CRC Press.  Google Scholar
  117. Rosenbusch, N., Brinckmann, J. und Bausch, A. (2011): Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in smes. in: Journal of Business Venturing 26(4): 441–457.  Google Scholar
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Abstract

The management as enabler of digital transformation in small companies

The advent of digital technologies is causing companies of all sizes and industries to change dramatically. The integration of digital technologies offers them the potential to renew processes, products and services, as well as business models. While the path to digital transformation has already been researched for large and medium-sized companies, it remains unclear which capabilities are necessary in small companies and companies that offer a service directly to the customer. Further, it remains unclear how these capabilities are developed. Based on a qualitative empirical study, we show the decisive role of the manager in the process of digital transformation. Furthermore, our results show how managers of small companies use their own social capital, the renewal of their own managerial cognition and the development of organizational digitalization skills to go through a digital transformation.

Table of Contents

Section Title Page Action Price
Roman Wolfgang Barwinski / Ricarda B. Bouncken / Lukas Henkelmann: Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen 1
Zusammenfassung 1
Abstract 2
I. Einleitung 2
II. Theorie 4
1. Digitale Transformation 4
2. Digitale Transformation in KMU 5
3. Dynamic Managerial Capabilities 6
III. Methode 7
1. Forschungsdesign 7
2. Setting und Fallauswahl 8
3. Datenerhebung 9
4. Datenanalyse 1
IV. Ergebnisse 1
1. Dynamische Managementfähigkeiten 1
a) Stärkung der internen Beziehungen 1
b) Stärkung des externen Netzwerks 1
c) Erneuerung der eigenen Denkbilder und kognitiven Muster 1
2. Aufbau von Digitalisierungsfähigkeit im Unternehmen 1
a) Entwicklung technologischen Know-hows 1
b) Aufbau von Erfahrungswissen 1
c) Förderung der Sozial- und Führungskompetenz 1
V. Diskussion 1
Literatur 1
Anhang 1: Übersicht beispielhafter Zitate 2

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