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Baldegger, U., Faltin, S., Klösel, K. Narzissmus und Unternehmerische Intention in Modehochschulen. ZfKE – Zeitschrift für KMU und Entrepreneurship, 70(2), 71-90. https://doi.org/10.3790/zfke.70.2.71
Baldegger, Urs; Faltin, Sebastian and Klösel, Kilian. "Narzissmus und Unternehmerische Intention in Modehochschulen" ZfKE – Zeitschrift für KMU und Entrepreneurship 70.2, 2022, 71-90. https://doi.org/10.3790/zfke.70.2.71
Baldegger, Urs/Faltin, Sebastian/Klösel, Kilian (2022): Narzissmus und Unternehmerische Intention in Modehochschulen, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 70, iss. 2, 71-90, [online] https://doi.org/10.3790/zfke.70.2.71

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Narzissmus und Unternehmerische Intention in Modehochschulen

Baldegger, Urs | Faltin, Sebastian | Klösel, Kilian

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 70 (2022), Iss. 2 : pp. 71–90

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Prof. Dr. Urs Baldegger, Universität Liechtenstein, Fürst Franz Josef Strasse, 9490 Vaduz, Liechtenstein.

  • Prof. Dr. Urs Baldegger ist Research Fellow an der Universität Liechtenstein und Professor für Entrepreneurship an der School of Management Fribourg (HEG-FR), University of Applied Sciences and Arts Western Switzerland (HES-SO). Seine Forschung konzentriert sich auf Leadership, Entrepreneurial Culture, Gründung und Wachstum junger Unternehmen.
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Sebastian Faltin, Universität Liechtenstein, Fürst Franz Josef Strasse, 9490 Vaduz, Liechtenstein.

  • Sebastian Faltin, MSc., hat den Masterstudiengang Entrepreneurship und Management an der Universität Liechtenstein absolviert und ist im Marketing-Management des Münchner Modeunternehmens Herrlicher tätig. In seiner Forschung untersucht er Entrepreneurial Careers und Entrepreneurial Education in der Fashion-Branche.
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Kilian Klösel, School of Management Fribourg (HEG-FR), University of Applied Sciences and Arts Western Switzerland (HES-SO), Chem. du Musée 4, 1700 Fribourg, Schweiz.

  • Kilian Klösel, MSc., ist wissenschaftlicher Mitarbeiter an der School of Management Fribourg (HEG-FR), University of Applied Sciences and Arts Western Switzerland (HES-SO) und Doktorand an der Universität Liechtenstein. Im Rahmen seiner Forschung beschäftigt er sich mit Leadership, Visionärer Führung, Goal-Setting, Empower­ing Leadership und Unternehmenskultur.
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Abstract

Narcissism and entrepreneurship have been little studied in previous research. For the fashion industry, the relevance of narcissism is evident. In Paris, Berlin and Zurich, students from fashion schools were surveyed about dual narcissism and entrepreneurial intention. The results indicate that there are strong correlations between narcissistic admiration and entrepreneurial intention; however, no significant correlations were found for rivalry narcissism. The simple research design was followed up with a more complex research design that attempts to answer the question of how Narcissistic Admiration influences Entrepreneurial Intention. The results highlight that Entrepreneurial Competencies and Risk Taking (as one of three factors) of Individual Entrepreneurial Orientation mediate the relationship. Unlike Proactivity, Innovativeness correlates positively and strongly with Narcissistic Admiration, but has no significant effect on Entrepreneurial Intention. In the fashion industry, Innovativeness can be lived by starting a venture, or as an entrepreneurial career in the creative environment of an existing fashion venture.

Table of Contents

Section Title Page Action Price
Urs Baldegger / Sebastian Faltin / Kilian Klösel: Narzissmus und Unternehmerische Intention in Modehochschulen 71
Zusammenfassung 71
Abstract 72
I. Einleitung und Zielsetzung 72
II. Theoretischer Hintergrund 73
1. Unternehmerische Intention 73
2. Narzissmus 74
III. Planung und Durchführung der Erhebung 76
1. Untersuchungsgruppe 77
2. Konzeption des Fragebogens 77
3. Faktorenanalyse 79
IV. Überprüfung der Hypothesen 79
V. Diskussion und Reflexion der Ergebnisse 83
1. Theoretische Implikationen 85
2. Praktische Implikationen 86
3. Limitationen 86
Literatur 87