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Informative Reklame

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Bester, H. Informative Reklame. Journal of Contextual Economics – Schmollers Jahrbuch, 118(4), 499-519. https://doi.org/10.3790/schm.118.4.499
Bester, Helmut "Informative Reklame" Journal of Contextual Economics – Schmollers Jahrbuch 118.4, 1998, 499-519. https://doi.org/10.3790/schm.118.4.499
Bester, Helmut (1998): Informative Reklame, in: Journal of Contextual Economics – Schmollers Jahrbuch, vol. 118, iss. 4, 499-519, [online] https://doi.org/10.3790/schm.118.4.499

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Informative Reklame

Bester, Helmut

Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 118 (1998), Iss. 4 : pp. 499–519

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Article Details

Bester, Helmut

Abstract

This paper presents a simple monopoly model of informative advertising. Advertising provides information about a (new) product, the sales price or a rebate. We derive the seller's equilibrium marketing strategy, which depends on the informational content of his advertising. Also, we discuss the welfare effects of informative advertising.