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Die Macht der Versuchung: Irrationaler Überkonsum in einem Suchtexperiment

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Fehr, E., Zych, P. Die Macht der Versuchung: Irrationaler Überkonsum in einem Suchtexperiment. Journal of Contextual Economics – Schmollers Jahrbuch, 115(4), 569-604. https://doi.org/10.3790/schm.115.4.569
Fehr, Ernst and Zych, Peter K. "Die Macht der Versuchung: Irrationaler Überkonsum in einem Suchtexperiment" Journal of Contextual Economics – Schmollers Jahrbuch 115.4, 1995, 569-604. https://doi.org/10.3790/schm.115.4.569
Fehr, Ernst/Zych, Peter K. (1995): Die Macht der Versuchung: Irrationaler Überkonsum in einem Suchtexperiment, in: Journal of Contextual Economics – Schmollers Jahrbuch, vol. 115, iss. 4, 569-604, [online] https://doi.org/10.3790/schm.115.4.569

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Die Macht der Versuchung: Irrationaler Überkonsum in einem Suchtexperiment

Fehr, Ernst | Zych, Peter K.

Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 115 (1995), Iss. 4 : pp. 569–604

4 Citations (CrossRef)

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Article Details

Fehr, Ernst

Zych, Peter K.

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Abstract

A common characteristic of many addictive activities seems to be that benefits accrue immediately and are relatively large whereas costs arise in the future and are distributed over many periods. It is hypothesized that the high amount and the immediate availability of benefits renders them highly salient while the distributivity and smallness of costs per period renders aggregate costs much less salient, giving rise to myopic excess consumption.

This paper reports the results of an experiment which allowed discriminating between the theory of rational addiction and the „myopic excess consumption" hypothesis. The results show a significant and systematic deviation from the optimal consumption path in the direction predicted by the excess consumption hypothesis.