Simon, H. Informationstransfer und Marketing. . Ein Survey. Journal of Contextual Economics – Schmollers Jahrbuch, 101(6), 589-608. https://doi.org/10.3790/schm.101.6.589
Simon, Hermann "Informationstransfer und Marketing. Ein Survey. " Journal of Contextual Economics – Schmollers Jahrbuch 101.6, 1981, 589-608. https://doi.org/10.3790/schm.101.6.589
Simon, Hermann (1981): Informationstransfer und Marketing, in: Journal of Contextual Economics – Schmollers Jahrbuch, vol. 101, iss. 6, 589-608, [online] https://doi.org/10.3790/schm.101.6.589