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La Garde, S., Lienbacher, E., Cesinger, B. Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel. ZfKE – Zeitschrift für KMU und Entrepreneurship, 70(3–4), 233-245. https://doi.org/10.3790/zfke.70.3-4.233
La Garde, Shirin; Lienbacher, Eva and Cesinger, Beate "Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel" ZfKE – Zeitschrift für KMU und Entrepreneurship 70.3–4, 2022, 233-245. https://doi.org/10.3790/zfke.70.3-4.233
La Garde, Shirin/Lienbacher, Eva/Cesinger, Beate (2022): Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 70, iss. 3–4, 233-245, [online] https://doi.org/10.3790/zfke.70.3-4.233
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Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel

La Garde, Shirin | Lienbacher, Eva | Cesinger, Beate

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 70 (2022), Iss. 3–4 : pp. 233–245

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Article Details

Publisher Name
Duncker & Humblot
DOI
https://doi.org/10.3790/zfke.70.3-4.233
Language
German
Pages
13

Pricing

Individual
€ 24.00 (incl. local VAT if applicable)

Author Details

Shirin La Garde, Anton-Boschgasse 6A/3, 1210 Wien, Österreich.

Prof. Dr. Eva Lienbacher, Fachhochschule Salzburg GmbH, Department Business & Tourism, Urstein Süd 1, 5412 Puch/Salzburg, Östereich

Prof. Dr. Beate Cesinger, New Design University Privatuniversität GesmbH, Mariazeller Straße 97a, 3100 St. Pölten, Österreich.

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Abstract

Customer experience and digital in-store technologies in small-scale retailing

Technology use in brick-and-mortar retail can create unique customer experiences (CX). It seems that nowadays customers expect immersive, interactive, game-like and surprising advanced technologies on the sales floor. This paper discusses how small-scale retailers can benefit from the use of in-store technologies and how they can create optimal CX with their limited resources.

Table of Contents

Section Title Page Action Price
Shirin La Garde / Eva Lienbacher / Beate Cesinger: Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel 233
Zusammenfassung 233
Abstract 233
I. Hintergrund 234
II. Customer experience: Definition und Dimensionen 235
III. Digitale In-Store Technologien 235
1. Basistechnologien im stationären Einzelhandel 235
2. Fortgeschrittene In-Store Technologien 236
IV. Schlussfolgerungen und Empfehlungen für den kleinstrukturierten Einzelhandel für den Einsatz von In-Store Technologien und eine optimale CX 237
Literatur 239

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