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Dorn, D. Marketing in der Staatswirtschaft. Journal of Contextual Economics – Schmollers Jahrbuch, 93(1), 21-33.
Dorn, Dietmar "Marketing in der Staatswirtschaft" Journal of Contextual Economics – Schmollers Jahrbuch 93.1, 1973, 21-33.
Dorn, Dietmar (1973): Marketing in der Staatswirtschaft, in: Journal of Contextual Economics – Schmollers Jahrbuch, vol. 93, iss. 1, 21-33, [online]


Marketing in der Staatswirtschaft

Dorn, Dietmar

Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 93 (1973), Iss. 1 : pp. 21–33

2 Citations (CrossRef)

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Dorn, Dietmar

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Marketing in Public Economy

The supply of public goods results from political decision-making. Efficient determination demands more information for all individuals, groups, and organizations involved. This would also contribute to more social balance. Public finance lacks of an instrument, similar to private marketing. But characteristics of public goods do not allow to transfer the approved tools. The author discusses aims and methods of public marketing. Official statistical data do not satisfy, because they are not enough structured. Additional social and local analysis is necessary. There are several ways for such surveys. The main problem is to evaluate the material, which is only possible by means of interdisciplinary cooperation