Marketing in der Staatswirtschaft
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Marketing in der Staatswirtschaft
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 93 (1973), Iss. 1 : pp. 21–33
2 Citations (CrossRef)
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Article Details
Dorn, Dietmar
Cited By
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Mikrogeographische Marktsegmentierung in öffentlichen Betrieben und Verwaltungen
Möglichkeiten und Grenzen der mikrogeographischen Marktsegmentierung bei öffentlichen Betrieben und Verwaltungen — Spezielle Aussagen
Sandberg, Berit
1995
https://doi.org/10.1007/978-3-663-10801-6_6 [Citations: 0] -
Liszt, Wagner and Heinrich Dorn'sDie Nibelungen
Leverett, Adelyn Peck
Cambridge Opera Journal, Vol. 2 (1990), Iss. 2 P.121
https://doi.org/10.1017/S0954586700003189 [Citations: 0]
Abstract
Marketing in Public Economy
The supply of public goods results from political decision-making. Efficient determination demands more information for all individuals, groups, and organizations involved. This would also contribute to more social balance. Public finance lacks of an instrument, similar to private marketing. But characteristics of public goods do not allow to transfer the approved tools. The author discusses aims and methods of public marketing. Official statistical data do not satisfy, because they are not enough structured. Additional social and local analysis is necessary. There are several ways for such surveys. The main problem is to evaluate the material, which is only possible by means of interdisciplinary cooperation