Wettbewerbsvorteile aufgrund des Vornamens? Feldexperimente auf dem Beziehungs-, Nachhilfe- und Wohnungsmarkt
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Wettbewerbsvorteile aufgrund des Vornamens? Feldexperimente auf dem Beziehungs-, Nachhilfe- und Wohnungsmarkt
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 134 (2014), Iss. 4 : pp. 391–414
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Laura Lütkenhöner, Westfälische Wilhelms-Universität Münster, Wirtschaftswissenschaftliche Fakultät, Institut für Organisationsökonomik, Scharnhorststr. 100, 48151 Münster
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Abstract
To analyse whether or not market success is affected by one"s forename, twelve fictional market participants were created. For each of them classified ads were placed in (real) magazines, pretending (1) to be looking for a relationship, (2) to offer private lessons, and (3) to be looking for an apartment. Afterwards the persons who had been trying to contact the fictional market participants were counted. Ceteris paribus market participants bearing attractive German forenames got more offers than those with less attractive German or Turkish forenames, at least on the relationship and residential market. Calculations of binary logistic regressions reveal that persons bearing less attractive German forenames or Turkish forenames are significantly less likely to receive answers to their relationship ads than persons with attractive German forenames. Persons bearing male Turkish forenames are also significantly less likely to receive answers to their relationship ads than male persons with less attractive German forenames.