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Schulte, R., Wagenknecht, M. Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen. ZfKE – Zeitschrift für KMU und Entrepreneurship, 71(2), 171-179. https://doi.org/10.3790/ZfKE.2023.1434504
Schulte, Reinhard and Wagenknecht, Maximilian "Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen" ZfKE – Zeitschrift für KMU und Entrepreneurship 71.2, 2023, 171-179. https://doi.org/10.3790/ZfKE.2023.1434504
Schulte, Reinhard/Wagenknecht, Maximilian (2023): Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 71, iss. 2, 171-179, [online] https://doi.org/10.3790/ZfKE.2023.1434504
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Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen

Schulte, Reinhard | Wagenknecht, Maximilian

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 71 (2023), Iss. 2 : pp. 171–179

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Article Details

Publisher Name
Duncker & Humblot
DOI
https://doi.org/10.3790/ZfKE.2023.1434504
Language
German
Pages
9

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€ 24.00 (incl. local VAT if applicable)

Author Details

Prof. Dr. Reinhard Schulte, Leuphana Universität Lüneburg, Lehrstuhl für Gründungsmanagement, Universitätsallee 1, C6.103., 21335 Lüneburg, Deutschland

  • Prof. Dr. Reinhard Schulte ist Inhaber des Lehrstuhls für Gründungsmanagement an der Leuphana Universität Lüneburg und Direktor des ceta – Centrum für Unternehmensgründung in Theorie und Anwendung. Seine Forschung behandelt unter anderem die Finanzierung neuer Unternehmen, deren Investitionsverhalten und Wachstum sowie Fragen der Gründungsberatung.
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Maximilian Wagenknecht, Leuphana Universität Lüneburg, Lehrstuhl für Gründungsmanagement, Universitätsallee 1, C6.103., 21335 Lüneburg, Deutschland

  • Maximilian Wagenknecht, M.Sc. ist Wissenschaftlicher Mitarbeiter am Lehrstuhl für Gründungsmanagement an der Leuphana Universität Lüneburg. Seine Forschungsschwerpunkte sind Lean Startup Management und Risikomanagement von Startups.
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References

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Abstract

Customer Involvement aims to strengthen customer orientation and place it in the focus of entrepreneurial decisions. Customer involvement can improve product or service quality and thus reduce the risk of failure for young companies. The article discusses the importance of customer involvement for the development of robust business models. Customers represent a central resource for young companies in particular. Their targeted involvement in development processes not only sharpens business models but thus also contributes fundamentally to decision-oriented risk management of this type of company. The article provides a conceptual and theoretical view of customer involvement as a resource for young companies and discusses potentials and problems in this context. Finally, approaches for lean risk management based on this are shown, and central future research fields are derived.

Table of Contents

Section Title Page Action Price
ENTREPRENEURSHIP KOMPAKT 171
Reinhard Schulte / Maximilian Wagenknecht: Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen 171
Zusammenfassung 171
Abstract 171
I. Grundlagen des Customer Involvement 172
II. Theoretische Basis: die Resource Dependence Theory 173
III. Umsetzung im Rahmen der Lean Startup Methode 174
IV. Potentiale und Risiken für junge Unternehmen 176
Literatur 177

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