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Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs

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Stock, C., Hossinger, S., Werner, A., Kraus, S. Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs. ZfKE – Zeitschrift für KMU und Entrepreneurship, 72(3–4), 135-175. https://doi.org/10.3790/ZfKE.2024.1465302
Stock, Christoph Rainer; Hossinger, Stefan Marc; Werner, Arndt and Kraus, Sascha "Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs" ZfKE – Zeitschrift für KMU und Entrepreneurship 72.3–4, 2024, 135-175. https://doi.org/10.3790/ZfKE.2024.1465302
Stock, Christoph Rainer/Hossinger, Stefan Marc/Werner, Arndt/Kraus, Sascha (2024): Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs, in: ZfKE – Zeitschrift für KMU und Entrepreneurship, vol. 72, iss. 3–4, 135-175, [online] https://doi.org/10.3790/ZfKE.2024.1465302

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Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs

Stock, Christoph Rainer | Hossinger, Stefan Marc | Werner, Arndt | Kraus, Sascha

ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 72(2024), Iss. 3–4 : pp. 135–175 | First published online: September 12, 2025

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*Christoph Stock is Senior Manager for Business Relations & Program Coordination at Rheinmetall AG in Düsseldorf (Germany), focusing on strategic coordination within the Cyber and Information Domain. A former Army Captain with over a decade of military leadership and IT project management experience, he previously led AdTech innovation at planus media GmbH and held various roles in the German Armed Forces, including international deployment with NATO KFOR. Dr. Stock holds a doctorate in Economics (Dr. rer. pol., summa cum laude) from the University of Siegen, where he also served as a research associate specializing in SME management, family firms, CSR, and digital innovation. He is a graduate of the University of the Bundeswehr Munich (B. Sc. & M. Sc. in Economics and Organizational Sciences) and an alumnus of the Strategic Management Executive Program at Saïd Business School, University of Oxford. His current work bridges defense, technology, and sustainable strategic development.

Stefan Hossinger is Head of Sustainable Investments at VBL. Versorgungsanstalt des Bundes und der Länder in Karlsruhe (Germany), where he oversees the development and implementation of ESG investment strategies, regulatory compliance (e.g., EU Taxonomy, SFDR, Benchmark Regulation), and impact-oriented capital allocation. He previously served as a Sustainability Investment Officer at VBL, focusing on ESG analysis, collaboration with external asset managers, and sustainability reporting. Dr. Hossinger earned his doctorate in Business Administration (Dr. rer. pol.) from the University of Siegen, where he was also a research associate at the Chair of SME Management & Entrepreneurship. His research addressed topics such as knowledge and technology transfer, academic entrepreneurship, digital transformation in SMEs, and corporate social responsibility. He holds an M. Sc. and B. Sc. in Business Administration from the University of Trier with specializations in marketing, strategic management, finance, and tax accounting.

Arndt Werner is Full Professor and Chairholder of Business Administration, especially Management of SMEs and Entrepreneurship, at the University of Siegen (Germany). He earned his doctorate in Business Administration and Human Resources Management from the University of Cologne and completed his Habilitation at the University of Siegen in 2012. Prior to his current role, he served as a project coordinator and member of the management board at the Institute for SME Research in Bonn (IfM Bonn). He also held professorships in International Management at RWTH Aachen University and in Entrepreneurship and Innovation Management at the University of Siegen. Professor Werner has published his research in high-ranking journals such as Entrepreneurship: Theory and Practice, Small Business Economics, and the Journal of Technology Transfer. His research combines microeconomic and behavioral theory, with a primary emphasis on quantitative methods, complemented increasingly by qualitative approaches, particularly case study research. His current work focuses on innovation behavior in family firms and academic innovation transfer through mechanisms such as university spin-offs.

Sascha Kraus is Full Professor and Chairholder in Management at the University of Siegen (Germany) and Distinguished Visiting Professor at the University of Johannesburg (South Africa). He holds a doctorate in Social and Economic Sciences from Klagenfurt University (Austria), a Ph. D. in Industrial Engineering and Management from Helsinki University of Technology, and a Habilitation (Venia Docendi) from Lappeenranta University of Technology (both in Finland). Previously, he held full professorships at Utrecht University (The Netherlands), the University of Liechtenstein, École Supérieure du Commerce Extérieur in Paris (France), Durham University (United Kingdom), and the Free University of Bozen-Bolzano (Italy). Additionally, he has been a Visiting Professor at Copenhagen Business School (Denmark) and the University of St. Gallen (Switzerland).

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Abstract

Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs

Familiengeführte kleine und mittlere Unternehmen (KMU) sind bislang selten Gegenstand der Forschung zu Corporate Social Responsibility (CSR). Basierend auf einem umfassenden Datensatz von 203 deutschen Familien-KMU schlägt diese Studie ein Modell vor, in dem Familiness (FAM) als zentraler Treiber von CSR-Aktivitäten fungiert. Unsere Ergebnisse zeigen insbesondere, dass ein Anstieg von FAM positiv mit drei spezifischen CSR-Aktivitäten zusammenhängt: mitarbeiter-, kunden- und gesellschaftsbezogene CSR. Wie hypothetisiert, zeigen unsere Ergebnisse zudem, dass dieser Zusammenhang in Unternehmen mit starker organisationaler Identität abgeschwächt ist. Die Studie leistet einen Beitrag zur CSR-Forschung in Familienunternehmen, indem sie ressourcenbasierte und identitätsbezogene Perspektiven integriert.

Table of Contents

Section Title Page Action Price
Christoph Rainer Stock et al.: Familiness and Organizational Identity as Drivers of CSR in Family-Owned SMEs 135
Abstract 135
Zusammenfassung 136
I. Introduction 137
II. Literature Overview 139
III. Theory and Hypotheses 141
1. Theoretical Framework 141
2. Hypotheses Development 143
IV. Methodology 148
1. Data and Sample 148
2. Variables 149
V. Results 153
VI. Discussion and Conclusion 160
1. Discussion 160
2. Theoretical Implications 161
3. Practical Implications 162
4. Limitations 163
5. Future Research 164
References 165
Appendix 173
Appendix 1: Measurement of corporate social responsibility 173
Appendix 2: Measurement of familiness 174
Appendix 3: Measurements of organizational identity strength 175
Appendix 4: Measurements of competitiveness 175