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Haben und nicht haben – Eine Analyse der Wertschätzung von Weihnachtsgeschenken in Deutschland
Bauer, Thomas K. | Schmidt, Christoph M.
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 129 (2009), Iss. 4 : pp. 523–538
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Thomas K. Bauer, Rheinisch-Westfälisches Institut für Wirtschaftsforschung (RWI), Hohenzollenstraße 1–3, 45128 Essen.
Christoph M. Schmidt, Rheinisch-Westfälisches Institut für Wirtschaftsforschung (RWI), Hohenzollenstraße 1–3, 45128 Essen.
Abstract
Using German survey data, this paper shows that the valuation of Christmas gifts varies considerably among the gift receivers. Whether the gifts are associated with an efficiency loss, as some empirical studies for the US conclude, depends however on the particular question posed to gift recipients. Asked about their willingness to pay, recipients indicate that Christmas gifts are indeed associated with an efficiency loss, while we find an efficiency gain when asking about their willingness to accept. The results suggest that objects are valued more highly, once they have become part of the endorsement of the gift recipient.
Received: December 5, 2008
Accepted: July 3, 2009