Soziale Normen als Instrument des Nudgings: Ein Experiment
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Soziale Normen als Instrument des Nudgings: Ein Experiment
Michel, Corinna | Schneider, Julius
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 1 : pp. 119–131
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Corinna Michel, Freie Universität Berlin und Wissenschaftszentrum Berlin (WZB)
Julius Schneider, Freie Universität Berlin
Cited By
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Nudging Techniques: Design, Theoretical Grounds, and Ethical View
Abumalloh, Rabab Ali
Halabi, Osama
Ali, Raian
Al-Thani, Dena
(2024)
https://doi.org/10.1007/s13132-024-02219-x [Citations: 0]
Abstract
With the help of experiments, decision-making phenomena and cognitive biases can be examined more closely for their applicability as potential nudges in a controlled environment. These insights can shed light on how nudges can be applied effectively and efficiently, and where one should refrain from using them. Social feedback was used as an exemplary nudge in an online experiment. It is assumed, that social feedback can motivate subjects to be more productive. In the experiment, subjects had to slip into the role of a teacher and correct fictional dictations of students. Results of this experiment indicate that subjects generally corrected dictations faster if they had previously received negative social feedback. Likewise, those who were faster than the average, got slower after the intervention. However, there is also a downside to social nudging: subjects have made more mistakes during correction as a result of social feedback. Therefore it depends on the specific design of the social nudge, whether with its help, it is possible to achieve an overall positive effect on productivity.