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Schildberg-Hörisch, H., Thoste, P., Wagner, V. Nudging in der Schulmensa: Verhaltenswissenschaftliche Erkenntnisse können Ernährungsgewohnheiten positiv beeinflussen. Vierteljahrshefte zur Wirtschaftsforschung, 87(2), 109-125. https://doi.org/10.3790/vjh.87.2.109
Schildberg-Hörisch, Hannah; Thoste, Philipp and Wagner, Valentin "Nudging in der Schulmensa: Verhaltenswissenschaftliche Erkenntnisse können Ernährungsgewohnheiten positiv beeinflussen" Vierteljahrshefte zur Wirtschaftsforschung 87.2, 2018, 109-125. https://doi.org/10.3790/vjh.87.2.109
Schildberg-Hörisch, Hannah/Thoste, Philipp/Wagner, Valentin (2018): Nudging in der Schulmensa: Verhaltenswissenschaftliche Erkenntnisse können Ernährungsgewohnheiten positiv beeinflussen, in: Vierteljahrshefte zur Wirtschaftsforschung, vol. 87, iss. 2, 109-125, [online] https://doi.org/10.3790/vjh.87.2.109
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Nudging in der Schulmensa: Verhaltenswissenschaftliche Erkenntnisse können Ernährungsgewohnheiten positiv beeinflussen

Schildberg-Hörisch, Hannah | Thoste, Philipp | Wagner, Valentin

Vierteljahrshefte zur Wirtschaftsforschung, Vol. 87 (2018), Iss. 2 : pp. 109–125

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Article Details

Publisher Name
Duncker & Humblot
DOI
https://doi.org/10.3790/vjh.87.2.109
Language
German
Pages
17
Keywords

Author Details

Hannah Schildberg-Hörisch, Düsseldorfer Institut für Wettbewerbsökonomie

Philipp Thoste, Ruhr-Universität Bochum

Valentin Wagner, Johannes Gutenberg-Universität Mainz

References

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  74. Greene, Katherine, Gnel Gabrielyan, David Just und Brian Wansink (2017): Fruit-promoting smarter lunchrooms interventions. Results from a cluster RCT. American Journal of Preventive Medicine, 52 (4), 451–458.  Google Scholar
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  80. Just, David und Joseph Price (2013a): Default options, incentives and food choices. Evidence from elementary-school children. Public Health Nutrition, 16 (12), 2281–2288.  Google Scholar
  81. Just, David und Joseph Price (2013b): Using incentives to encourage healthy eating in children. Journal of Human Resources, 48 (4), 855–872.  Google Scholar
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  87. Bettinger, Eric und Robert Slonim (2007): Patience among children. Journal of Public Economics, 91 (1-2), 343–363.  Google Scholar
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  93. Cooke, Lucy, Lucy Chambers, Elizabeth Añez, Helen Croker, David Boniface, Martin Yeomans und Jane Wardle (2011): Eating for pleasure or profit. The effect of incentives on children’s enjoyment of vegetables. Psychological Science, 22 (2), 190–196.  Google Scholar
  94. Damgaard, Mette und Helena Skyt Nielsen (2018): Nudging in education. Economics of Education Review, 64, 313–342.  Google Scholar
  95. Dauncey, Margaret (2009): New insights into nutrition and cognitive neuroscience. Proceedings of the Nutrition Society, 68 (4), 408–415.  Google Scholar
  96. Della Vigna, Stefano (2009): Psychology and economics. Evidence from the field. Journal of Economic Literature, 47 (2), 315–372.  Google Scholar
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  102. Rothman, Russell, Ryan Housam, Hilary Weiss, Dianne Davis, Rebecca Gregory, Tebeb Gebretsadik, Ayumi Shintani und Tom Elasy (2006): Patient understanding of food labels. The role of literacy and numeracy. American Journal of Preventive Medicine, 31 (5), 391–398.  Google Scholar
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  106. Peters, John, Jimikaye Beck, Jan Lande, Zhaoxing Pan, Michelle Cardel, Keith Ayoob und James Hill (2016): Using healthy defaults in Walt Disney World restaurants to improve nutritional choices. Journal of the Association for Consumer Research, 1 (1), 92–103.  Google Scholar
  107. Newman, Joan und Alan Taylor (1992): Effect of a means-end contingency on young children’s food preferences. Journal of Experimental Child Psychology, 53 (2), 200–216.  Google Scholar
  108. Miller, Gabrielle, Sonam Gupta, Jaclyn Kropp, Kelly Grogan und Anne Mathews (2016): The effects of pre-ordering and behavioral nudges on National School Lunch Program participants’ food item selection. Journal of Economic Psychology, 55, 4–16.  Google Scholar
  109. Loewenstein, George, Joseph Price und Kevin Volpp (2016): Habit formation in children. Evidence from incentives for healthy eating. Journal of Health Economics, 45, 47–54.  Google Scholar
  110. Liu, Peggy, Jessica Wisdom, Christina Roberto, Linda Liu und Peter Ubel (2014): Using behavioral economics to design more effective food policies to address obesity. Applied Economic Perspectives and Policy, 36 (1), 6–24.  Google Scholar
  111. List, John und Anya Samek (2015): The behavioralist as nutritionist. Leveraging behavioral economics to improve child food choice and consumption. Journal of Health Economics, 39, 135–146.  Google Scholar
  112. Levitt, Steven, John List, Susanne Neckermann und Sally Sadoff (2016): The behavioralist goes to school. Leveraging behavioral economics to improve educational performance. American Economic Journal: Economic Policy, 8 (4), 183–219.  Google Scholar
  113. Laibson, David (1997): Golden eggs and hyperbolic discounting. The Quarterly Journal of Economics, 112 (2), S. 443–477.  Google Scholar
  114. Karnehed, Nina, Finn Rasmussen, Tomas Hemmingsson und Per Tynelius (2006): Obesity and attained education. Cohort study of more than 700,000 Swedish men. Obesity, 14 (8), 1421–1428.  Google Scholar
  115. Sorhaindo, Annik und Leon Feinstein (2006): What is the relationship between child nutrition and school outcomes? Wider benefits of learning research report no. 18. Centre for Research on the Wider Benefits of Learning, Institute of Education, University of London.  Google Scholar
  116. Sunstein, Cass (2014): Nudging. A very short guide. Journal of Consumer Policy, 37 (4), 583–588.  Google Scholar
  117. Sunstein, Cass (2016): The ethics of influence. Government in the age of behavioral science. Cambridge, Cambridge University Press.  Google Scholar
  118. Swanson, Mark, Adam Branscum und Peace Nakayima (2009): Promoting consumption of fruit in elementary school cafeterias. The effects of slicing apples and oranges. Appetite, 53 (2), 264–267.  Google Scholar
  119. Thorndike, Anne, Lillian Sonnenberg, Jason Riis, Susan Barraclough und Douglas Levy (2012): A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices. American Journal of Public Health, 102 (3), 527–533.  Google Scholar
  120. Van Kleef, Ellen, Milou Vrijhof, Ilse Polet, Monique Vingerhoeds und René de Wijk (2014): Nudging children towards whole wheat bread. A field experiment on the influence of fun bread roll shape on breakfast consumption. BMC Public Health, 14 (1), 906.  Google Scholar
  121. Wahlstrom, Kyla und Mary Begalle (1999): More than test scores. Results of the universal school breakfast pilot in Minnesota. Topics in Clinical Nutrition, 15 (1).  Google Scholar
  122. Wansink, Brian und Pierre Chandon (2014): Slim by design. Redirecting the accidental drivers of mindless overeating. Journal of Consumer Psychology, 3, 413–431.  Google Scholar
  123. Wansink, Brian, David Just, Andrew Hanks und Laura Smith (2013): Pre-sliced fruit in school cafeterias. Children‘s selection and intake. American Journal of Preventive Medicine, 44 (5), 477–480.  Google Scholar
  124. Bollinger, Bryan, Phillip Leslie und Alan Sorensen (2011): Calorie posting in chain restaurants. American Economic Journal: Economic Policy, 3 (1), 91–128.  Google Scholar
  125. Austin-Smith, David und Roland Fryer (2005): An economic analysis of „acting white“. The Quarterly Journal of Economics, 120 (2), 551–583.  Google Scholar
  126. Angelucci, Manuela, Silvia Prina, Heather Royer und Anya Samek (2015): When incentives backfire. Spillover effects in food choice. National Bureau of Economic Research. London.  Google Scholar
  127. Altmann, Steffen, Armin Falk und Andreas Grunewald (2017): Incentives and information as driving forces of default effects. Mimeo.  Google Scholar
  128. Avery, Christopher und Thomas Kane (2004): Student perceptions of college opportunities. The Boston COACH program. In: College choices: The economics of where to go, when to go, and how to pay for it, University of Chicago Press, 355–394.  Google Scholar
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Abstract

Nutrition affects children’s health and development. Since an unbalanced diet can contribute to concentration disorders and fatigue, it potentially hinders success at school. Healthy or unhealthy nutrition habits are adopted early in childhood and often extend to adulthood. Nutritional education in kindergartens and schools therefore plays a significant role in developing long-term healthy eating habits. Changes in the decision environment in the school cafeteria that do not restrict the available food choices, so-called nudging, can encourage children to choose a healthier diet. This paper discusses the applicability and effectiveness of different nudges in the school cafeteria.

Table of Contents

Section Title Page Action Price
Hannah Schildberg-Hörisch / Philipp Thoste / Valentin Wagner: Nudging in der Schulmensa: Verhaltenswissenschaftliche Erkenntnisse können Ernährungsgewohnheiten positiv beeinflussen 1
Zusammenfassung 1
Summary 1
1 Einleitung 2
2 Verhaltensbarrieren können das Ernährungsverhalten und dadurch die Schulleistung beeinflussen 3
2.1 Der Einfluss von Ernährung auf die Schulleistung 3
2.2 Verhaltensbarrieren für eine gesunde Ernährung 3
Begrenzte Aufmerksamkeit und kognitive Fähigkeiten 4
Selbstkontrolle und Gegenwartsverzerrung (present bias) 4
Soziale Präferenzen und Selbstbild 5
3 Nudging in der Schulmensa kann vielversprechender sein als extrinsische Anreize 5
3.1 Extrinsische Anreize 6
3.2 Umsetzbarkeit und Effektivität von Nudges in der Schulmensa 8
3.3 Darstellung und Platzierung 8
Salienz-Nudges 8
Bequemlichkeit und Einfachheit 1
Defaults 1
3.4 Planungs- und Gewöhnungsinstrumente 1
Handlungsintentionen vergegenwärtigen und Erinnerungen 1
Offenlegung von Informationen 1
Strategien der Selbstverpflichtung 1
4 Zusammenfassung und politische Implikationen 1
Literaturverzeichnis 1

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