JOURNAL ARTICLE
Cite JOURNAL ARTICLE
Style
Format
Andys Erbe. Über das Verhältnis von Mode und Kunst am Beispiel der Künstlerkollaborationen des Luxuslabels Louis Vuitton
Sociologia Internationalis, Vol. 50 (2012), Iss. 1–2 : pp. 145–165
1 Citations (CrossRef)
Additional Information
Article Details
Pricing
Author Details
Titton, Monica, Mag., Institut für Soziologie, Universtität Wien, Rooseveltplatz 2, A-1090 Wien.
Cited By
-
Alles nur Mode? Organisation und Sprache in den Creative Industries
Nyfeler, Judith
Hasse, Raimund
Zeitschrift für Soziologie, Vol. 48 (2020), Iss. 5-6 P.401
https://doi.org/10.1515/zfsoz-2019-0028 [Citations: 1]
Abstract
This paper is concerned with cooperations between artists and fashion designers on a common product. It centers on the case specific analysis of the collaborations between the luxury fashion label Louis Vuitton, and the artists Takashi Murakami and Richard Prince. Between 2003 and 2008, they designed handbag collections in limited editions with Vuitton's creative director Marc Jacobs. On the one hand, the cooperations are identified as a marketing strategy that obtains an increase in profit by the attribution of artistic prestige on fashion items. On the other hand, I argue that there is a relationship between the collaborations with Vuitton and the artistic practices of Murakami, and Prince, their positioning towards the commercialization of their work, and the conception of their role as artists. This relationship will be scrutinized with regard to the transformations of the artistic field caused by the Pop Art Movement in the 1960s.