Menu Expand

‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets

Cite JOURNAL ARTICLE

Style

Parzer, M. ‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets. Sociologus, 66(2), 159-182. https://doi.org/10.3790/soc.66.2.159
Parzer, Michael "‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets" Sociologus 66.2, , 159-182. https://doi.org/10.3790/soc.66.2.159
Parzer, Michael: ‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets, in: Sociologus, vol. 66, iss. 2, 159-182, [online] https://doi.org/10.3790/soc.66.2.159

Format

‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets

Parzer, Michael

Sociologus, Vol. 66 (2016), Iss. 2 : pp. 159–182

9 Citations (CrossRef)

Additional Information

Article Details

Pricing

Author Details

Department of Sociology, University of Vienna, Rooseveltplatz 2, A 1090 Wien

Cited By

  1. Challenges and issues facing ethnic minority small business owners

    Rahman, Md Zillur | Ullah, Farid | Thompson, Piers

    The International Journal of Entrepreneurship and Innovation, Vol. 19 (2018), Iss. 3 P.177

    https://doi.org/10.1177/1465750317753932 [Citations: 30]
  2. Consumption choice-making among first-generation Chinese immigrants in New Zealand

    Guo, Xiuli | Özdinç, Yalım

    Kōtuitui: New Zealand Journal of Social Sciences Online, Vol. 16 (2021), Iss. 2 P.448

    https://doi.org/10.1080/1177083X.2021.1886121 [Citations: 0]
  3. Beyond embedded or not embedded: immigrant entrepreneurs’ embeddedness levels

    Yetkin, Uǧur | Tunçalp, Deniz

    Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 17 (2023), Iss. 3 P.565

    https://doi.org/10.1108/JEC-05-2021-0075 [Citations: 4]
  4. Transnational ties and performance of immigrant firms: evidence from Central Italy

    Brzozowski, Jan | Cucculelli, Marco

    International Journal of Entrepreneurial Behavior & Research, Vol. 26 (2020), Iss. 8 P.1787

    https://doi.org/10.1108/IJEBR-10-2019-0582 [Citations: 25]
  5. Economy of marginality and familiarity: Making sense of South Asian migrant breakout business in Hong Kong

    Kwok, Kim | Parzer, Michael

    Ethnicities, Vol. 24 (2024), Iss. 3 P.408

    https://doi.org/10.1177/14687968231162362 [Citations: 0]
  6. Immigrant business in transnational contexts: a multifocal understanding of the breakout process

    Onyima, Jude Kenechi | Syrett, Stephen | Sepulveda, Leandro

    International Journal of Entrepreneurial Behavior & Research, Vol. 30 (2024), Iss. 1 P.155

    https://doi.org/10.1108/IJEBR-02-2023-0190 [Citations: 0]
  7. Entrepreneurship in Ethnic Enterprises: The Making of New Immigrant Businesses in New York

    Rahman, Md Mizanur | Alshawi, Ali A. Hadi | Hasan, Mehedi

    Sustainability, Vol. 13 (2021), Iss. 20 P.11183

    https://doi.org/10.3390/su132011183 [Citations: 5]
  8. More than just shopping: Ethnic majority consumers and cosmopolitanism in immigrant grocery shops

    Parzer, Michael | Astleithner, Franz

    Journal of Ethnic and Migration Studies, Vol. 44 (2018), Iss. 7 P.1117

    https://doi.org/10.1080/1369183X.2017.1358080 [Citations: 21]
  9. Taking Care of Others and the Self through Islamic Funeral Service in Berlin

    Űlker, Barış

    International Migration Review, Vol. (2024), Iss.

    https://doi.org/10.1177/01979183231218976 [Citations: 0]

Abstract

This article examines how immigrant entrepreneurs ‘break-out’ of their reliance on co-ethnic markets by becoming attractive to customers beyond their own ethnic community. So far, break-out has been considered mainly an economically driven and consciously implemented strategy. By drawing upon interviews with small business owners in the Turkish food retailing sector in Vienna, as well as crowd-sourced reviews about immigrant businesses on online platforms, I want to complement this view in two aspects: First, there is considerable evidence that the entrepreneurs’ market orientation is shaped by their social embeddedness which is expressed by referring to the contradictory contexts of different expectations – not only those of their own community but also those of the majority community. Second, by using the example of the entrepreneur’s urban neighbourhood, it is suggested that break-out is not solely the result of a deliberately adopted strategy, but rather the outcome of factors far beyond the control of the individual entrepreneur.