‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets
JOURNAL ARTICLE
Cite JOURNAL ARTICLE
Style
Format
‘Staying-In’ or ‘Breaking-Out’? How Immigrant Entrepreneurs (do not) Enter Mainstream Markets
Sociologus, Vol. 66 (2016), Iss. 2 : pp. 159–182
9 Citations (CrossRef)
Additional Information
Article Details
Pricing
Author Details
Department of Sociology, University of Vienna, Rooseveltplatz 2, A 1090 Wien
Cited By
-
Challenges and issues facing ethnic minority small business owners
Rahman, Md Zillur | Ullah, Farid | Thompson, PiersThe International Journal of Entrepreneurship and Innovation, Vol. 19 (2018), Iss. 3 P.177
https://doi.org/10.1177/1465750317753932 [Citations: 31] -
Consumption choice-making among first-generation Chinese immigrants in New Zealand
Guo, Xiuli | Özdinç, YalımKōtuitui: New Zealand Journal of Social Sciences Online, Vol. 16 (2021), Iss. 2 P.448
https://doi.org/10.1080/1177083X.2021.1886121 [Citations: 0] -
Beyond embedded or not embedded: immigrant entrepreneurs’ embeddedness levels
Yetkin, Uǧur | Tunçalp, DenizJournal of Enterprising Communities: People and Places in the Global Economy, Vol. 17 (2023), Iss. 3 P.565
https://doi.org/10.1108/JEC-05-2021-0075 [Citations: 4] -
Transnational ties and performance of immigrant firms: evidence from Central Italy
Brzozowski, Jan | Cucculelli, MarcoInternational Journal of Entrepreneurial Behavior & Research, Vol. 26 (2020), Iss. 8 P.1787
https://doi.org/10.1108/IJEBR-10-2019-0582 [Citations: 25] -
Economy of marginality and familiarity: Making sense of South Asian migrant breakout business in Hong Kong
Kwok, Kim | Parzer, MichaelEthnicities, Vol. 24 (2024), Iss. 3 P.408
https://doi.org/10.1177/14687968231162362 [Citations: 0] -
Immigrant business in transnational contexts: a multifocal understanding of the breakout process
Onyima, Jude Kenechi | Syrett, Stephen | Sepulveda, LeandroInternational Journal of Entrepreneurial Behavior & Research, Vol. 30 (2024), Iss. 1 P.155
https://doi.org/10.1108/IJEBR-02-2023-0190 [Citations: 0] -
Entrepreneurship in Ethnic Enterprises: The Making of New Immigrant Businesses in New York
Rahman, Md Mizanur | Alshawi, Ali A. Hadi | Hasan, MehediSustainability, Vol. 13 (2021), Iss. 20 P.11183
https://doi.org/10.3390/su132011183 [Citations: 5] -
More than just shopping: Ethnic majority consumers and cosmopolitanism in immigrant grocery shops
Parzer, Michael | Astleithner, FranzJournal of Ethnic and Migration Studies, Vol. 44 (2018), Iss. 7 P.1117
https://doi.org/10.1080/1369183X.2017.1358080 [Citations: 21] -
Taking Care of Others and the Self through Islamic Funeral Service in Berlin
Űlker, Barış
International Migration Review, Vol. (2024), Iss.
https://doi.org/10.1177/01979183231218976 [Citations: 0]
Abstract
This article examines how immigrant entrepreneurs ‘break-out’ of their reliance on co-ethnic markets by becoming attractive to customers beyond their own ethnic community. So far, break-out has been considered mainly an economically driven and consciously implemented strategy. By drawing upon interviews with small business owners in the Turkish food retailing sector in Vienna, as well as crowd-sourced reviews about immigrant businesses on online platforms, I want to complement this view in two aspects: First, there is considerable evidence that the entrepreneurs’ market orientation is shaped by their social embeddedness which is expressed by referring to the contradictory contexts of different expectations – not only those of their own community but also those of the majority community. Second, by using the example of the entrepreneur’s urban neighbourhood, it is suggested that break-out is not solely the result of a deliberately adopted strategy, but rather the outcome of factors far beyond the control of the individual entrepreneur.