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BOOK
Werbecontrolling
Konzepte, Instrumente, Fallbeispiele
Kloss, Ingomar
Published Year
(2003)
Info
BOOK
Herausforderung für das Marketing in Forschung und Lehre
Editors:
Hörschgen, Hans
Froböse, Michael
Published Year
(1996)
Info
BOOK
Marketing-Strategien
Konzepte zur Strategienbildung im Marketing
Hörschgen, Hans
Kirsch, Jürgen
Käßer-Pawelka, Günter
Grenz, Jürgen
Published Year
(1993)
Info
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