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Book
Kommunikationsmanagement
Die Kommunikations- und Identitätspolitik im Marketing
Pepels, Werner
(2014)
Info
Book
Vertriebsmanagement
Die Distributions- und Verkaufspolitik im Marketing
Pepels, Werner
(2014)
Info
Book
Moderne Marktforschung
Systematische Einführung mit zahlreichen Beispielen und Praxisanwendungen. Auswahlverfahren, Erhebungsmethoden, Datenauswertung, Absatzprognose
Pepels, Werner
(2014)
Info
Book
Grundzüge der Markt- und Unternehmenskommunikation
Wirtschaftsskripte
Pepels, Werner
(2017)
Info
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