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Mobile Marketing – Nervtöter oder Instrument der Kundenbindung?
Eine empirische Studie der Akzeptanz von Mobile Marketing im Umfeld des stationären Lebensmitteleinzelhandels
Der Betriebswirt, Vol. 57 (2016), Iss. 1 : pp. 10–14
Retail Investor Behavior, Exchanges, and Financial Market Innovation - Insights from the 4th European Retail Investment Conference (ERIC)
Credit and Capital Markets – Kredit und Kapital, Vol. 50 (2017), Iss. 4 : pp. 575–586
Towards a Theory on Dominant Business Model Emergence of Marketplace Lending in Germany
Credit and Capital Markets – Kredit und Kapital, Vol. 56 (2023), Iss. 1 : pp. 63–102
Modern Financial Market Theory – A Critique Based on the Logic of Human Action
Credit and Capital Markets – Kredit und Kapital, Vol. 54 (2021), Iss. 3 : pp. 447–467
Retail Investor Behavior, Cryptocurrencies, and Financial Market Innovation – Insights from the 5th European Retail Investment Conference (ERIC)
Credit and Capital Markets – Kredit und Kapital, Vol. 53 (2020), Iss. 2 : pp. 273–283
Three Narratives on the Changing Face of Global Commodities Market Structure
Credit and Capital Markets – Kredit und Kapital, Vol. 48 (2015), Iss. 2 : pp. 243–308
The Value Impact of Using Total Market Return and its Implications for Valuation Practice
Credit and Capital Markets – Kredit und Kapital, Vol. (2024), Online First : pp. 1–30
Der Systemcharakter des Marketings
Eine russisch-deutsche Perspektive
Der Betriebswirt, Vol. 55 (2014), Iss. 2 : pp. 10–14
How Thinking about Markets and Institutions Influences Thinking about the Future of Banks
Credit and Capital Markets – Kredit und Kapital, Vol. (2024), Online First : pp. 1–32
The Value Impact of Using Total Market Return and its Implications for Valuation Practice
Credit and Capital Markets – Kredit und Kapital, Vol. 56 (2023), Iss. 3-4 : pp. 389–418
Wissensmarketing – Der Einsatz von strategischen Kunden im Wissensmarketing von KMU
ZfKE – Zeitschrift für KMU und Entrepreneurship, Vol. 63 (2015), Iss. 2 : pp. 129–147
Wealth Taxation of Real Estate during the Greek Crisis: The Perils of Ignoring Market Signals
Vierteljahrshefte zur Wirtschaftsforschung, Vol. 84 (2015), Iss. 3 : pp. 61–83
Working Part-Time in the British, German and Dutch Labour Market: Scarring for the Wage Career?
Journal of Contextual Economics – Schmollers Jahrbuch, Vol. 129 (2009), Iss. 2 : pp. 217–226
Psychologische Grundlagen des Gesundheitsmarketing
Ein Überblick über sozial-kognitive Modelle
Der Betriebswirt, Vol. 53 (2012), Iss. 3 : pp. 10–14
Is Cash & Carry Wholesale a Separate Market Results from an Empirical Study
Applied Economics Quarterly, Vol. 58 (2012), Iss. 1 : pp. 71–89
Trends and Cycles in U.S. Labor-Market Slack, 1994–2019
Applied Economics Quarterly, Vol. 65 (2019), Iss. 3 : pp. 209–235
Vom Leitbild zum Regionalmarketing
Der Betriebswirt, Vol. 51 (2010), Iss. 4 : pp. 29–34
Excess Liquidity Creation of Banks and Financial Market Peaks
Credit and Capital Markets – Kredit und Kapital, Vol. 49 (2016), Iss. 1 : pp. 37–56
Measuring the Short-Term Effects of the ECB’s Unconventional Monetary Policy on Financial Markets: A Review
Credit and Capital Markets – Kredit und Kapital, Vol. 54 (2021), Iss. 1 : pp. 37–77