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JOURNAL ARTICLE

Mobile Marketing – Nervtöter oder Instrument der Kundenbindung?

Eine empirische Studie der Akzeptanz von Mobile Marketing im Umfeld des stationären Lebensmitteleinzelhandels

Der Betriebswirt, Vol. 57 (2016), Iss. 1 : pp. 10–14

JOURNAL ARTICLE

Corporate Change After the Global Financial Crisis

A Case Study in Direct Banking

Credit and Capital Markets – Kredit und Kapital, Vol. 53 (2020), Iss. 2 : pp. 245–271